The act of selling is actually an art that requires deft of touch, but never slight of hand. In other words, there should always be transparency, but no presence of deception. Why? Because successful selling is a deliberate, thoughtful activity that is based upon two individuals or a group of individuals who seek to create a mutually beneficial opportunity for a successful outcome. This does not happen by accident and for the individual offering the product or service, it requires a process that is repeatable and built upon trust.
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No Strategy Equals Missed Sales Goals
The lack of a sales strategy is very often the cause of poor sales results. The problem or barrier is that many salespeople do not know how to develop a winning sales strategy. Now, keep in mind the strategy does not have to be complex in order to be effective. In fact, a sales strategy is essentially a game plan because it essentially positions a company’s brand or product to gain an advantage over the competition.
Identify Your Success Path
Successful strategies help the sales person or sales team focus on target customers and communicate with them effectively. Sales representatives need to know how their products or services can solve customer problems. A successful sales strategy conveys this so that the sales team spends time targeting the correct customers at the correct time.
Million Dollar Sales Strategies
Based upon my research, lets review 4 sales strategies that are sure to produce optimal results:
Find and leverage growth opportunities.
Where are the untapped targets? Identify the markets that will produce increased revenues in the future. It is important to find these opportunities before competitors do.
Maintain a dogged focus on customer needs and buying habits.
This requires listening to customers and doing the necessary homework on the market. The overall sales experience is often ranked high in importance by buyers. The key is to deliver what the customer wants when they want it.
Set measureable goals.
The goals must be quantifiable. There must be a means to track progress toward the sales goals that have been set. Having milestones allows adjustments to be made along the way when necessary.
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Develop partnership relationships.
Strong customer relationships drive sales, sustainability, and growth. Positive relationships can lead to future business through referrals, partnerships and satisfied repeat customers. When there is trust and confidence in the sales team, it is much easier to make the sale.
[bctt tweet=”Successful strategies are independent of the size of the sales staff or the sales budget of the organization.” username=”JasonCarthen”]Clear Vision Drives Sales Outcomes
Successful strategies are independent of the size of the sales staff or the sales budget of the organization. Any organization can adopt these strategies and realize increased performance, but they require wisdom, discipline and focus on the part of the team. Furthermore, a lackluster sales force can be transformed into sales leaders. The results may not occur immediately, but with methodical adherence to the plan, success can be achieved.
Point of Clarity Quote:
“If you are not moving closer to what you want in sales (or in life), you probably aren’t doing enough asking.”
-Jack Canfield
