January 30

Five Steps to Writing That Winning Proposal!


In the realm of business or entrepreneurship as a whole, you must be ready to put together a winning proposal at all times. 

Dr. Jason Carthen: Winning Proposal

Adding Value

For example, in order to receive a consulting assignment or even a booking for a speaking engagement, your proposal must be indicative of the value that you will provide to the customer or the end user.  Think of it this way, the proposal is the tool to express your messaging and it is not simply enough to write the proposal, but it must be effective if you hope to see the desired outcome. 

[bctt tweet=”The proposal is the tool to express your messaging! ” username=”JasonCarthen”]

What’s In It For Me?

As I have shared previously in my popular Carthen Connection sales series, to sell anything, you have to focus on the needs and wants of the person to whom you are selling.  A well-written proposal can help you accomplish that. So what goes into a rock solid proposal? Well, here are five components to keep in mind when crafting that winning proposal:

  • Ask questions – A proposal is a request. Questions tend to evoke a response. Ask for what you want.
  • Quickly get to the point – Your proposal should grab the attention of the reader right away. You should not waste time with meaningless wording. Keep the writing clear and simple.
  • Tell a story – Studies have shown that stories are effective ways of conveying a message. People can relate to stories better than to just information alone.
  • Focus on the receiver – Remember who is reading the proposal. Make sure what is written will appeal to him or her. This requires doing your homework to learn and understand your audience.
  • Proofread it – Double check your work to ensure there are no grammatical errors. It is also a good idea to bounce the ideas off of a knowledgeable third party. Feedback can be very helpful in assessing the effectiveness of the proposal.

Represent Yourself Well

A proposal is a representation of who you are as an organization and as an individual. It is also a plan. How you are perceived can be greatly influenced by how well your message is conveyed.  So, make sure you are presenting the right image to the recipient of your proposal.

Point of Clarity Quote:

“Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.”
Norman Schwarzkopf


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