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I Speak Life Vision Document™
I Speak Life Vision Document
Every company needs a well-conceived Vision. Your Vision will reflect your Core Convictions. It will provide guidance about what Core Convictions to preserve and what future to work towards, even to your successors.
Ask yourself the following questions to determine your Core Convictions:
Work from the individual to the organization - what Core Convictions do you personally bring to work?
What would I tell my children are my Core Convictions?
If you were to start a new organization tomorrow in a different line of work, what Core Convictions would you build into the new organization regardless of its industry?
If you awoke tomorrow with enough money to retire, would you continue to live those Core Convictions?
If circumstances changed and penalized us for holding these Core Convictions would we still keep them?
Can you envision them being as valid for you 20 years from now as they are today?
Would you want to hold the Core Convictions, even if at some point one or more of them became a competitive disadvantage?
List of Core Convictions
Identify the Core Convictions of your business or organization, push with relentless honesty to define what Convictions are truly central. Remember, Convictions must stand the test of time.
Ask yourself the following questions to determine your Core Purpose:
Ask five whys. Start with descriptive statement: We deliver X services and then ask, why is that important? Five times. After a few whys you’ll find that you’re getting down to the fundamental purpose of the organization.
Imagine you could sell the company to someone who would pay a good price and would guarantee stable employment for all employees at the same pay scale, but with no guarantee that those jobs would be in the same industry.
Suppose the buyer plans to kill the company after the purchase - its products or services would be discontinued, its operations would be shut down. The company would utterly and completely cease to exist. Would you accept the offer? Why or why not? What would be lost if the company ceased to exist? Why is it important that the company continues to exist?
If you awoke with enough money tomorrow to retire would you still keep working here?
Document your Core Purpose here:
The Envisioned Future consists of two parts.
A 5 year Mt. Everest goal, plus a Vivid Description of what it will be like to achieve the goal. It is the mountain to be climbed. It should be so exciting in its own right that it would continue to keep the organization motivated even if the leaders who set the goal disappeared.
Difference between merely having a goal and becoming committed to a huge, daunting challenge
Clear and compelling
Serves as a unifying focal point of effort
Acts as a catalyst for team spirit
Has a clear finish line - your team can know when it has achieved the goal
Tangible, energizing and highly focused
Document your Everest Goal here:
Ask yourself the following questions to create your Vivid Description:
We’re sitting here in 10 years; what would we love to see?
What should this company look like?
What should it feel like to employees?
What should it have achieved?
If someone writes an article for a major business magazine about this company in 10 years, what will it say?
Document your Vivid Description: