I Speak Life Vision Document™

I Speak Life Vision Document

Every company needs a well-conceived Vision. Your Vision will reflect your Core Convictions. It will provide guidance about what Core Convictions to preserve and what future to work towards, even to your successors.

  • Core Convictions

    Ask yourself the following questions to determine your Core Convictions:
  • Identify the Core Convictions of your business or organization, push with relentless honesty to define what Convictions are truly central. Remember, Convictions must stand the test of time.

  • Core Purpose

    Ask yourself the following questions to determine your Core Purpose:
    • Ask five whys. Start with descriptive statement: We deliver X services and then ask, why is that important? Five times. After a few whys you’ll find that you’re getting down to the fundamental purpose of the organization.
    • Imagine you could sell the company to someone who would pay a good price and would guarantee stable employment for all employees at the same pay scale, but with no guarantee that those jobs would be in the same industry.
  • Document your Core Purpose here:

  • Envisioned Future

    The Envisioned Future consists of two parts.
  • A 5 year Mt. Everest goal, plus a Vivid Description of what it will be like to achieve the goal. It is the mountain to be climbed. It should be so exciting in its own right that it would continue to keep the organization motivated even if the leaders who set the goal disappeared.

    • Difference between merely having a goal and becoming committed to a huge, daunting challenge
    • Clear and compelling
    • Serves as a unifying focal point of effort
    • Acts as a catalyst for team spirit
    • Has a clear finish line - your team can know when it has achieved the goal
    • Tangible, energizing and highly focused
  • Ask yourself the following questions to create your Vivid Description:

    • We’re sitting here in 10 years; what would we love to see?
    • What should this company look like?
    • What should it feel like to employees?
    • What should it have achieved?
    • If someone writes an article for a major business magazine about this company in 10 years, what will it say?

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