Never Miss Another Post
Plan to Succeed or Make Preparations to Fail
Planning is probably the most important and overlooked step in creating a successful presentation of any kind. Why? Because, planning helps the presenter to thoughtfully decide on the content and the order in which the information will be presented. Furthermore, the presenter/speaker should know from the very beginning where he or she is taking the audience…the idea is to begin with the end in mind.
Keep It Simple or Invite Trouble
When doing an audio/visual or slide presentation, it is important to keep the presentation simple. A rule of thumb that I share with my I Speak Life Academy Students is to have no more than 4 bullet points per slide…if you use slides at all! Anything more would mean the font size would be too small for the audience to read. The objective should be for the speaker to speak, not for the audience to read. If the audience is expected to read the entire presentation, the presenter would be better off passing out handouts, rather than giving a slide show. A key point to remember is “focus” in other words, the focus of the presentation should be on the speaker, not the slides, because at the end of the day, if it’s the other way around, the speaker is unnecessary.[bctt tweet=”The objective should be for the speaker to speak, not for the audience to read.” username=”JasonCarthen”]
Fancy Can Do More Harm
People want to engage with you, therefore, resist the urge to make your slide show so elaborate that it takes away from the information that is being presented. While the audience can become mesmerized by the impressive graphics and screen transitions, they can also miss the most important thing—the content. There should be a balance between substance and flash.
Know Your Audience
I cannot stress how imperative it is to know your audience and tailor your presentation to them. People like to hear stories, so incorporate illustrations into your presentation, also understanding when it’s appropriate to use humor in your presentation. I will end with these 5 Takeaways that will insure your engagement/presentation will be a success:
- Include the audience in the interaction.
- If cleared with the meeting planner ahead of time, allow time for questions and answers.
- Ensure there is clarity on the information being disseminated.
- Make sure the audience has some takeaway points.
- Give a Clear call to Action.
Leaving your audience with a clear and precise call to action or a challenge not to remain the same after hearing your message ensures a change in behavior or at least the impetus for one if they are so inclined. The goal is to leave a lasting impression beyond your presentation.