How can you position yourself in the public speaking arena, so that you can consistently schedule and book yourself solid? The answer is not as difficult as it would appear to be at first glance. There are a few key things that need to be in place to make sure you stay on a meeting planner’s short-list. The very first thing is to separate yourself from the competition as we discussed previously in the very first post of this seven part series. The second item is to follow an effective Speakers Roadmap™ which detailed the non-negotiable of reaching the meeting planner’s goals and objectives, but also some of the intangible behaviors associated with speaking success, i.e., trustworthiness, consistency, etc.
The Path to Consistent Bookings
In order to receive consistent speaking engagements or bookings you have to grind and hustle! Please pardon my slang and colloquialisms, but the reality is that if you are not willing to work long hours on your craft and continually refine it, it’s going to be tough to make any sort of headway. This hustle and grind also looks like, refining your speaking skills, making cold calls, until you can hire someone to do that task for you, developing products, and tools that your audiences and clients can use to advance their objectives. When people understand that you know your craft and you have been tested and continue to improve, you achieve a validated status or industry approval.
Key Steps To Getting Booked Solid
Now, what I just shared was more of a personal set of disciplines or behaviors to position yourself for consistent bookings. Let’s take a look at more of the pragmatic steps for constant bookings. (a) You must specialize in your niche. In other words, you cannot be a generalist, you have to go deep in a specific discipline because when you try to be all things to all people, it will leave you lacking. (b) Make yourself known to meeting planners and those who are the decision-makers in organizations. The more that you become vetted and demonstrate a level of professionalism and meet meeting planner objectives, the greater likelihood of getting booked. (c) Put together an excellent website that provides a window into your speaking abilities. For example, your demo video should be front and center, video testimonials, written testimonials, closely follow the demo. (d) You must be easy to work with and provide exceptional customer service to your clients. In other words, do not let your ego get you into trouble. (e) Be intentional about asking for referrals and extend the goodwill long after the engagement. (f) Lastly, be intentional about follow-up and keeping in touch with your clients. If you do not have it in place, spend some time developing your CRM or customer relationship management tools, i.e., software that allows you to maintain and cultivate a rapport long after the event.
Steps to Go Further
Please know this list is not exhaustive because I would need to write far more than what you probably would be willing to read in this post! If you are interested in learning how to receive constant bookings, you need to look at my “How to Speak Life and Create Wealth™!” course which provides an in-depth deep dive on speaking and cultivating consistent bookings. For now, please spend some time with what I have set forth here and look for the next post coming soon!